Managing services marketing : text and readings /
| Main Author: | |
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| Corporate Author: | |
| Format: | Book |
| Language: | English |
| Published: |
Fort Worth:
Dryden Press,
c1992
|
| Edition: | 2nd ed. |
| Subjects: |
| Physical Description: | xiv, 594 σ. : εικ. ; 24 εκ. |
|---|---|
| Bibliography: | Περιέχει βιβλιογραφικές παραπομπές και ευρετήριο |
| ISBN: | 0030541646 |