Event marketing : how to successfully promote events, festivals, conventions, and expositions /

Main Author: Hoyle, Leonard H.
Corporate Author: Wiley
Format: Book
Language:English
Published: New York: J. Wiley, c2002
Series:The Wiley event management series
Subjects:
Physical Description:xxiv, 224 σ. ; 25 εκ.
Bibliography:Περιέχει βιβλιογραφικές παραπομπές (σ. 209-215) και ευρετήριο
ISBN:047140179X