Marketing : creating value for customers /
| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Boston :
Irwin/McGraw Hill,
c1998.
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| Edition: | 2nd ed. |
| Series: | The Irwin series in marketing
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| Subjects: |
| Physical Description: | xxiv, 630 p. : col. ill., maps ; 29 cm. |
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| Bibliography: | Includes bibliographical references (p. [587]-605) and indexes. |
| ISBN: | 0256228779 |