Promoting nonprofit organizations : a reputation management approach /
| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
New York :
Routledge,
2013.
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| Subjects: |
Table of Contents:
- Welcome to the not-for-profit world
- Strategic communication planning
- Sustainable citizenship
- Crisis communication
- Cause-related marketing
- The art of connectivity
- Creating nonprofit engagement.