Ethics in social marketing /
| Corporate Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Washington, D.C. :
Georgetown University Press,
c2001
|
| Subjects: |
| Item Description: | Based on a seminar series on social marketing ethics conducted at Georgetown University's McDonough School of Business in the Spring of 1999 |
|---|---|
| Physical Description: | ix, 212 p. ; 23 cm. |
| Bibliography: | Includes bibliographical references and index |
| ISBN: | 9780878408207 |