Cover Image

Advertising and new media /

Main Author:	Spurgeon, Christina
Format:	Book
Language:	English
Published:	London : Routledge, 2008
Subjects:	Advertising > Social aspects Advertising Internet advertising Mass media and business Mass media

Similar Items

International advertising : realities and myths /
Published: (2000)

The advertising budget : the advertiser's guide to budget determination /
by: Broadbent, Simon.
Published: (1989)

Spending advertising money : an introduction to media planning, media buying and the uses of media research /
by: Broadbent, Simon.
Published: (1979)

Measuring up how advertising affects self-image /
by: Shields, Vickie Rutledge.
Published: (2002)

Noise wars compulsory media and our loss of autonomy /
by: Freedman, Robert, 1960-
Published: (2009)

Advertising media planning /
by: Sissors, Jack Zanville, 1919-
Published: (1992)

Advertising media planning/
by: Sissors, Jack Zanville, 1919-
Published: (1982)

The media handbook : a complete guide to advertising media selection, planning, research, and buying /
by: Katz, Helen E.
Published: (2007)

The media handbook : a complete guide to advertising media selection, planning, research, and buying /
by: Katz, Helen E.
Published: (2003)

The advertising controversy : evidence on the economic effects of advertising /
by: Albion, Mark S., 1951-
Published: (1981)

The effective use of advertising media : a practical guide /
by: Davis, Martyn P.
Published: (1981)

Advertising media A to Z : the definitive resource for media planning, buying, and research /
by: Surmanek, Jim
Published: (2004)

Advertising, promotion, and new media /
Published: (2005)

Η Αλίκη στη χώρα των πραγμάτων: το παιδί ως διαφημιστικό αντικείμενο/
by: Ναυρίδης, Κλήμης
Published: (1993)

Advertising and communication management /
by: Ray, Michael L.
Published: (1982)

Advertising now, online /
Published: (2006)

Mediaspeak : three American voices /
by: Fox, Roy F.
Published: (2001)

Watch this, listen up, click here : inside the 300 billion dollar business behind the media you constantly consume /
by: Verklin, David
Published: (2007)

Advertising a cultural economy /
by: McFall, Elizabeth Rose.
Published: (2004)

The commercialization of American culture : new advertising, control, and democracy /
by: MacAllister, Matthew P
Published: (1996)

Direct marketing through broadcast media : TV, radio, cable, infomercials, home shopping, and more /
by: Eicoff, Alvin.
Published: (1995)

Advanced media planning /
by: Rossiter, John R.
Published: (1998)

Media and elections: Case studies/
Published: (2003)

Web advertising new forms of communication on the Internet /
by: Janoschka, Anja.
Published: (2004)

Display advertising an hour a day /
by: Booth, David.
Published: (2012)

Advertising on Google the high performance cookbook /
by: Cutura, Kristina.
Published: (2013)

Web advertising : new forms of communication on the Internet /
by: Janoschka, Anja.
Published: (2004)

The commercialization of American culture :new advertising, control, and democracy /
by: McAllister, Matthew P.
Published: (1996)

The politics of the mass media/
by: Exoo, Calvin
Published: (1994)

Google advertising tools /
by: Davis, Harold, 1953-
Published: (2009)

Advertising now. Online /
Published: (2006)

Advertising and the World Wide Web/
Published: (1999)

Advertising media planning : a brand management approach /
by: Kelley, Larry D., 1955-
Published: (2004)

The dynamics of advertising /
by: Richards, Barry.
Published: (2000)

Street-smart advertising how to win the battle of the buzz /
by: Berman, Margo, 1947-
Published: (2010)

Μέσα μαζικής επικοινωνίας και ενημέρωσης/
by: Biagi, Shirley
Published: (1998)

Advertising and promotion : communicating brands /
by: Hackley, Christopher E.
Published: (2005)

Advertising /
by: Longman, Kenneth A.
Published: (1971)

Advertising
by: Wright, John Sherman, 1920-
Published: (1966)

Advertising/
by: White, Roderick
Published: (2000)

Cannot write session to /tmp/vufind_sessions/sess_b2ulevufbu5k0f6cpehrmf2pi7