Integrated advertising, promotion, and marketing communications /
| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Upper Saddle River, N.J. :
Pearson Prentice Hall,
c2007
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| Edition: | 3rd ed. |
| Subjects: |
| Item Description: | "Pearson international ed."--Cover |
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| Physical Description: | xxiii, 515 p. : col. ill. ; 28 cm |
| Bibliography: | Includes bibliographical references and index |
| ISBN: | 9780132382090 |