Maximizing consumer value through channel integration : channel integration strategies and their effects on shoppers' evaluations of multi-channel utility /
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| Format: | Book |
| Language: | English |
| Published: |
Saarbrücken, Germany :
VDM Verlag Dr. Müller,
[s.d.]
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| Physical Description: | 158 p. : ill. 25 cm |
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| ISBN: | 9783836438506 |