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| LEADER |
00682nam a2200181 a 4500 |
| 001 |
704961 |
| 005 |
20171111231044.0 |
| 008 |
090827s2008 nyua b 001 0 eng d |
| 020 |
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|a 9780071545211
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| 082 |
0 |
4 |
|2 22
|a 658.827
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| 100 |
1 |
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|a Bhargava, Rohit
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| 245 |
1 |
0 |
|a Personality not included :
|b why companies lose their authenticity--and how great brands get it back /
|c Rohit Bhargava
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| 260 |
|
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|a New York :
|b McGraw-Hill,
|c c2008
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| 300 |
|
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|a xiv, 300 p. :
|b ill. ;
|c 22 cm
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| 504 |
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|a Includes bibliographical references and index
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| 650 |
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0 |
|a Branding (Marketing)
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| 650 |
|
0 |
|a Authenticity (Philosophy)
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| 952 |
|
|
|a GR-ThIHU
|b 59cc21176c5ad13446f89b52
|c 998a
|d 945l
|e 658.827 BHA
|t 1
|x m
|z Books
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