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| LEADER |
00795nam a2200205 a 4500 |
| 001 |
704919 |
| 005 |
20171111231044.0 |
| 008 |
090827s2005 njua b 001 0 eng d |
| 020 |
|
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|a 9780131428959
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| 082 |
0 |
4 |
|2 22
|a 658.812
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| 100 |
1 |
|
|a Gupta, Sunil,
|d 1958-
|
| 245 |
1 |
0 |
|a Managing customers as investments :
|b the strategic value of customers in the long run /
|c Sunil Gupta, Donald R. Lehmann
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| 260 |
|
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|a Upper Saddle River, NJ :
|b Wharton School Pub.,
|c c2005
|
| 300 |
|
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|a xvii, 205 p. :
|b ill. ;
|c 24 cm
|
| 504 |
|
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|a Includes bibliographical references (p. 187-198) and index
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| 650 |
|
0 |
|a Relationship marketing
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| 650 |
|
0 |
|a Customer relations
|
| 650 |
|
0 |
|a Marketing
|x Management
|
| 700 |
1 |
|
|a Lehmann, Donald R.
|
| 952 |
|
|
|a GR-ThIHU
|b 59cc21156c5ad13446f89b24
|c 998a
|d 945l
|e 658.812 GUP
|t 1
|x m
|z Books
|
