Handbook of marketing decision models /

Corporate Author: Workshop on Advances in Marketing Decision Models Athens, Greece)
Other Authors: Wierenga, B.
Format: Book
Language:English
Published: New York : Springer, 2008
Series:International series in operations research & management science ; 121
Subjects:
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245 0 0 |a Handbook of marketing decision models /   |c Berend Wierenga, editor 
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300 |a x, 625 p. :   |b ill. ;   |c 24 cm 
490 1 |a International series in operations research & management science ;   |v 121 
504 |a Includes bibliographical references and index 
650 0 |a Marketing   |x Decision making  
700 1 |a Wierenga, B.  |x Mathematical models  
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