Neuromarketing : understanding the "buy button" in your customer's brain /
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Nashville, Tenn. :
Thomas Nelson,
c2007
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| Subjects: |
| Item Description: | An earlier English ed. also published with title: Selling to the old brain. 2002-2003 |
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| Physical Description: | xii, 243 p. : ill. ; 24 cm |
| Bibliography: | Includes bibliographical references (p. 237-239) |
| ISBN: | 9781595551351 |