Quantitative analysis in marketing management /

Main Author: Moutinho, Luiz
Other Authors: Davies, Fiona, Goode, Mark
Format: Book
Language:English
Published: Chichester ; New York : Wiley, c1998
Subjects:
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100 1 |a Moutinho, Luiz 
245 1 0 |a Quantitative analysis in marketing management /   |c Luiz Moutinho, Mark Goode, and Fiona Davies 
260 |a Chichester ;   |b Wiley,   |c c1998  |a New York :  
300 |a x, 331 p :   |b ill. ;   |c 23 cm 
504 |a Includes bibliographical references and index 
650 0 |a Marketing   |x Management   |x Statistical methods 
650 0 |a Marketing   |x Management  
700 1 |a Davies, Fiona  |x Mathematical models 
700 1 |a Goode, Mark 
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