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Marketing of high-technology products and innovations /
Main Author:
Mohr, Jakki J.
Other Authors:
Sengupta, Sanjit
,
Slater, Stanley F.
Format:
Book
Language:
English
Published:
Upper Saddle River, New Jersey :
Pearson/Prentice Hall,
c2005
Edition:
2nd ed.
Subjects:
High technology industries
>
Marketing
Holdings
Description
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