The case for b2b branding : pulling away from the business to business pack /
| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Mason, Ohio :
Thomson/South-Western,
c2005
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| Subjects: |
| Physical Description: | xi, 214 p. : ill. ; 24 cm |
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| Bibliography: | Includes bibliographical references (p. 207-209) and index |
| ISBN: | 9780324398656 |