Services marketing /

Main Author: Kurtz, David L.
Other Authors: Clow, Kenneth E.
Format: Book
Language:English
Published: New York, NY : J. Wiley & Sons, c1998
Subjects:
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100 1 |a Kurtz, David L. 
245 1 0 |a Services marketing /   |c David L. Kurtz, Kenneth E. Clow 
260 |a New York, NY :   |b J. Wiley & Sons,   |c c1998 
300 |a xxii, 570 p. :   |b ill. ;   |c 25 cm 
504 |a Includes bibliographical references and index 
650 0 |a Service industries   |x Marketing 
700 1 |a Clow, Kenneth E. 
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