| LEADER | 00708nam a2200205 a 4500 | ||
|---|---|---|---|
| 001 | 704736 | ||
| 005 | 20171111231044.0 | ||
| 008 | 090826s2007 enkac b 001 0 eng d | ||
| 020 | |a 9780077114152 | ||
| 082 | 0 | 4 | |2 22 |a 658.8 |
| 100 | 1 | |a Jobber, David, |d 1947- | |
| 245 | 1 | 0 | |a Principles and practice of marketing / |c David Jobber |
| 250 | |a 5th ed. | ||
| 260 | |a Maidenhead : |b McGraw-Hill Education, |c c2007 | ||
| 300 | |a xxxi, 1022 p. : |b col. ill., 1 col. port. ; |c 27 cm. + |e 1 CD-ROM | ||
| 500 | |a Previous ed.: 2003 | ||
| 504 | |a Includes bibliographical references and index | ||
| 650 | 0 | |a Marketing | |
| 650 | 0 | |a Marketing |z Europe | |
| 952 | |a GR-ThIHU |b 59cc21106c5ad13446f89a68 |c 998a |d 945l |e 658.8 JOB |t 1 |x m |z Books | ||
