Social marketing : why should the Devil have all the best tunes? /
| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Amsterdam ; London :
Elsevier/Butterworth-Heinemann,
2007
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| Subjects: |
| Physical Description: | xvi, 367 p. : ill. ; 25 cm |
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| Bibliography: | Includes bibliographical references and index |
| ISBN: | 9780750683500 |