In search of a new logic for marketing : foundations of contemporary theory /

Main Author: Grönroos, Christian, 1947-
Format: Book
Language:English
Published: Chichester, England ; Hoboken, NJ : John Wiley & Sons Ltd., c2007
Subjects:
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245 1 0 |a In search of a new logic for marketing :   |b foundations of contemporary theory /   |c Christian Grönroos 
260 |a Chichester, England ;   |b John Wiley & Sons Ltd.,   |c c2007  |a Hoboken, NJ :  
300 |a xi, 223 p. :   |b ill. ;   |c 25 cm 
504 |a Includes bibliographical references and index 
650 0 |a Marketing 
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