International marketing strategy : analysis, development and implementation /
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| Other Authors: | |
| Format: | Book |
| Language: | English |
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London : Cengage Learning, c2008
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| Edition: | 5th ed. |
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| Item Description: | Previous ed.: 2004 |
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| Physical Description: | xxiv, 462 p. : col. ill., 1 col. map ; 28 cm |
| Bibliography: | Includes bibliographical references |
| ISBN: | 9781844807635 |