Essential marketing concepts and frameworks /

Main Author: Chernev, Alexander
Format: Book
Language:English
Published: Chicago : Brightstar Media, c2005-2008
Edition:3rd ed.
Subjects:
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245 1 0 |a Essential marketing concepts and frameworks /   |c Alexander Chernev 
250 |a 3rd ed. 
260 |a Chicago :   |b Brightstar Media,   |c c2005-2008 
300 |a vi, 80 p. :   |b ill. ;   |c 24 cm 
504 |a Includes bibliographical references 
650 0 |a Marketing 
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