Essentials of marketing /
| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Harlow, England ; New York :
Prentice Hall Financial Times,
2007
|
| Edition: | 2nd ed. |
| Subjects: |
| Item Description: | Includes a student access kit |
|---|---|
| Physical Description: | xiv, 545 p. : col. ill. ; 26 cm |
| Bibliography: | Includes bibliographical references and indexes |
| ISBN: | 9780273708186 |