New products management /
| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Boston :
McGraw-Hill Higher Education,
2008
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| Edition: | International ed. : 9th ed. |
| Subjects: |
| Item Description: | Previous ed.: 2006 |
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| Physical Description: | xviii, 558 p. : ill. ; 24 cm |
| Bibliography: | Includes bibliographical references (p. 505-508) and index |
| ISBN: | 9780071263368 |