Scenarios : the art of strategic conversation /
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Chichester, West Sussex ; Hoboken, N.J. :
John Wiley & Sons,
c2005
|
| Edition: | 2nd ed. |
| Subjects: |
Table of Contents:
- The context: 1965 to 1990, Five discoveries at Shell
- Introduction to scenario-based planning
- Three competing paradigms in strategic management
- The principles of scenario-based planning: Strategising
- The business idea of an organisation
- The uncertain environment
- Scenario analysis
- Scenarios and the strategic conversation
- The practice of scenario-based planning: The practitioner's art
- Articulation of the business idea
- Competitive positioning
- Scenario development
- Option planning
- Institutionalising scenario-based planning: The management of change
- Planning process
- Guiding the strategic conversation
- Conclusion