Audience economics : media institutions and the audience marketplace /

Main Author: Napoli, Philip M.
Format: Book
Language:English
Published: New York : Columbia University Press, c2003
Subjects:
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100 1 |a Napoli, Philip M. 
245 1 0 |a Audience economics :   |b media institutions and the audience marketplace /   |c Philip M. Napoli 
260 |a New York :   |b Columbia University Press,   |c c2003 
300 |a x, 235 p. :   |b charts ;   |c 23 cm 
504 |a Includes bibliographical references (p. [199 ]- 227) and index 
650 0 |a Advertising   |x United States 
650 0 |a Consumer behavior   |z United States 
650 0 |a Digital media   |z United States 
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