Description: Marketing research /

Cover Image

Marketing research /

Other Authors:	Aaker, David A.
Format:	Book
Language:	English
Published:	Singapore : Wiley, 2013
Edition:	11th ed.
Subjects:	Marketing research

Physical Description:	xiv, 647 p. : ill. ; 26 cm
Bibliography:	Includes bibliographical references and index
ISBN:	9781118321812

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