Brand relevance : making competitors irrelevant /
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
San Francisco, CA :
Jossey-Bass,
c2011
|
| Series: | The Jossey-Bass business & management series
|
| Subjects: |
| Physical Description: | xvi, 381 p. : ill. ; 24 cm |
|---|---|
| Bibliography: | Includes bibliographical references and index |
| ISBN: | 9780470613580 |