Global marketing management /

Main Author: Kotabe, Masaaki
Other Authors: Helsen, Kristiaan
Format: Book
Language:English
Published: Hoboken, NJ : Wiley, c2011
Edition:5th ed.
Subjects:
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100 1 |a Kotabe, Masaaki 
245 1 0 |a Global marketing management /   |c Masaaki Kotabe, Kristiaan Helsen 
250 |a 5th ed. 
260 |a Hoboken, NJ :   |b Wiley,   |c c2011 
300 |a xxiii, 717 p. :   |b ill. (some col.), col. maps ;   |c 28 cm 
500 |a Includes password to global marketing management system on-line 
504 |a Includes bibliographical references and index 
650 0 |a Export marketing   |x Management 
650 0 |a International business enterprises   |x Management 
700 1 |a Helsen, Kristiaan 
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