Cover Image

Books, bytes, and business : the promise of digital publishing /

Main Author: Martin, William J., 1938-
Other Authors: Tian, Xuemei
Format: Book
Language:English
Published: Farnham, Surrey, England ; Burlington, VT : Ashgate, c2010
Subjects:
Electronic publishing
Book industries and trade > Technological innovations
Publishers and publishing > Forecasting
Publishers and publishing
Information society > Economic aspects
Table of Contents:
  • Introduction
  • The business of book publishing
  • Book publishing in the digital age
  • Digital technologies and book publishing
  • Web 2.0 applications and book publishing
  • Knowledge-intensive organizations
  • Supply chains and value chains in knowledge-intensive organizations
  • Business models in knowledge-intensive organizations
  • Business models for book publishing in Australia
  • The future of book publishing

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