An examination of embedded meanings in logos and their effects on brand recognition/

Main Author: Dima, Entisa
Format: Book
Language:English
Published: Thessaloniki: International Hellenic University, 2014
Subjects:
Item Description:Programme: MSc in Strategic Product Design/School of Economics, Business Administration and Legal Studies
Physical Description:37 p. : ill. ; 30 cm
Bibliography:Includes bibliographical references