An examination of embedded meanings in logos and their effects on brand recognition/
Main Author: | |
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Format: | Book |
Language: | English |
Published: |
Thessaloniki:
International Hellenic University,
2014
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Subjects: |
Item Description: | Programme: MSc in Strategic Product Design/School of Economics, Business Administration and Legal Studies |
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Physical Description: | 37 p. : ill. ; 30 cm |
Bibliography: | Includes bibliographical references |