Description: Brand aesthetics /

Main Author:	Mazzalovo, Gerald
Format:	Book
Language:	English
Published:	Houndmills, Basingstoke ; New York, NY : Palgrave Macmillan, 2012
Subjects:	Product design Product management Branding (Marketing) Aesthetics

Physical Description:	230 p. : ill. ; 23 cm
Bibliography:	Includes bibliographical references and index
ISBN:	9780230336735