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00842nam a2200217 a 4500 |
| 001 |
687275 |
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20171111230454.0 |
| 008 |
110212s2012 gr b 000 0 eng d |
| 100 |
1 |
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|a Smprini, Danai
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| 245 |
1 |
0 |
|a Marketing analysis and recommendations based on consumer behaviour on new products /
|c Smprini Danai
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| 260 |
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|a Thessaloniki:
|b International Hellenic University,
|c 2012
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| 300 |
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|a 54 p. ;
|c 30 cm
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| 500 |
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|a Supervisor : Professor Dr. Constantinos Andriopoulos
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| 504 |
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|a Includes bibliographical references
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| 650 |
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0 |
|a Consumer behavior
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| 650 |
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0 |
|a Strategic planning
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| 650 |
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0 |
|a New products
|x Marketing
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| 650 |
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0 |
|a New products
|x Marketing
|x Evaluation
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| 650 |
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0 |
|a New products
|x Planning
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| 650 |
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0 |
|a Dissertations, Academic
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| 952 |
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|a GR-ThIHU
|b 59cc1f406c5ad13446f84f90
|c 998a
|d 945l
|e THESIS MAN/8/2011
|t 1
|x m
|z Books
|
