The buying brain : secrets for selling to the subconscious mind /
| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Hoboken, N.J. :
Wiley,
c2010
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| Subjects: |
Table of Contents:
- Trillion to persuade the brain
- Neuromarketing technology
- Your customer's brain is 100,000 years old
- The brain 101
- The five senses and the buying brain
- The boomer brain is buying
- The female brain is buying
- The mommy brain is buying
- The empathic brain is buying
- Neuromarketing measures and metrics
- The consumer journey
- The buying brain and brands
- The buying brain and products
- The buying brain and packaging
- The buying brain in the aisle
- The buying brain and advertising
- The buying brain, screens, and social media
- Vision of the future