Brand valued : how socially valued brands hold the key to a sustainable future and business success /

Main Author: Champniss, Guy
Other Authors: Rodes Vila, Fernando
Format: Book
Language:English
Published: Hoboken, NJ : John Wiley & Sons, c2011
Subjects:
Physical Description:xxiv, 290 p. : ill. ; 24 cm.
Bibliography:Includes bibliographical references and index
ISBN:9781119976677