Brand valued : how socially valued brands hold the key to a sustainable future and business success /
Main Author: | |
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Other Authors: | |
Format: | Book |
Language: | English |
Published: |
Hoboken, NJ :
John Wiley & Sons,
c2011
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Subjects: |
Physical Description: | xxiv, 290 p. : ill. ; 24 cm. |
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Bibliography: | Includes bibliographical references and index |
ISBN: | 9781119976677 |