Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson.

Main Author: Peter, J. Paul
Other Authors: Olson, Jerry C.
Format: Book
Language:English
Published: Boston : Irwin/McGraw-Hill, c1999.
Edition:5th ed.
Series:The Irwin/McGraw-Hill series in marketing
Subjects:
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100 1 0 |a Peter, J. Paul 
245 1 0 |a Consumer behavior and marketing strategy /  |b J. Paul Peter, Jerry C. Olson. 
250 0 0 |a 5th ed. 
260 0 0 |a Boston :  |b Irwin/McGraw-Hill,  |c c1999. 
300 0 0 |a xxv, 545 p. :  |b ill. ;  |c 26 cm. 
440 0 0 |a The Irwin/McGraw-Hill series in marketing 
504 0 0 |a Includes bibliographical references (p. 481-510) and indexes. 
650 0 0 |a Consumer behavior 
700 1 0 |a Olson, Jerry C.  |q (Jerry Corrie), 
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