Marketing research : in a digital information environment /
| Main Author: | |
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| Other Authors: | , |
| Format: | Book |
| Language: | English |
| Published: |
Boston :
McGraw-Hill Higher/Irwin ,
c2009.
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| Edition: | 4th ed. |
| Subjects: |
| Item Description: | Previous ed.: Boston, Mass.: McGraw-Hill/Irwin, 2006. |
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| Physical Description: | xxiv, 690 p. : ill. ; 26 cm. |
| Bibliography: | Includes bibliographical references (p. 651-661) and indexes. |
| ISBN: | 9780071101073 9780071270106 |