The one-day marketing plan : organizing and completing a plan that works /
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
New York :
McGraw-Hill,
c2004
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| Edition: | 3rd ed. fully revised & expanded |
| Subjects: |
Table of Contents:
- The business review
- How to prepare a business review
- Problems and opportunities
- Sales objectives
- Target markets and marketing objectives
- Brand positioning
- Marketing strategies
- Communication goals
- Product/naming/packaging
- Pricing
- Distribution
- Personal selling/service
- Promotion/events
- Advertising message
- Advertising media
- Internet media
- Merchandising
- Public relations
- Marketing budget, payback analysis, and marketing calendar
- Plan execution
- Plan evaluation.