Marketing research : an applied approach /
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Harlow, England ; New York :
Financial Times Prentice Hall,
2007
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| Edition: | 3rd ed. |
| Subjects: |
| Item Description: | "Original 3rd entitled Marketing Research: An Applied Orientation"--T.p. verso Previous ed.: 2005 |
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| Physical Description: | xxi, 835 p. : ill. ; 27 cm. + 1 CD-ROM |
| ISBN: | 9780273706892 |