Shopper marketing : how to increase purchase decisions at the point of sale /

Main Author: Stahlberg, Markus
Other Authors: Maila, Ville
Format: Book
Language:English
Published: London ; Philadelphia : Kogan Page, c2010
Subjects:
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300 |a xi, 244 p. :   |b ill. ;   |c 24 cm 
650 0 |a Advertising, Point-of-sale 
650 0 |a Marketing. 
650 0 |a Consumers   |x Decision making. 
650 0 |a Shopping   |x Decision making. 
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700 1 |a Maila, Ville 
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