Advertising : principles and practice /
| Main Author: | |
|---|---|
| Other Authors: | , |
| Format: | Book |
| Language: | English |
| Published: |
Upper Saddle River, N.J. :
Pearson Prentice Hall,
c2009
|
| Edition: | 8th ed. |
| Subjects: |
| Item Description: | ''Pearson International Edition''--Cover |
|---|---|
| Physical Description: | 686 p. : ill. ; 28 cm. |
| Bibliography: | Includes bibliographical references and index |
| ISBN: | 9780135009383 |