The McDonaldization of society 5 /
| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Los Angles, Calif. ; London :
Pine Forge Press,
2008.
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| Subjects: |
Table of Contents:
- An introduction to McDonaldization
- The past, present, and future of McDonaldization : from the iron cage to the fast-food factory and beyond
- Efficiency : drive-throughs and finger foods
- Calculability : Big Macs and little chips
- Predictability : it never rains on those little houses on the hillside
- Control : human and nonhuman robots
- The irrationality of rationality : traffic jams on those "happy trails"
- Globalization and McDonaldization : does it all amount to nothing?
- Dealing with McDonaldization : a practical guide
- The Starbuckization of society?