Gender, design, and marketing : how gender drives our perception of design and marketing /

Main Author: Moss, Gloria
Format: Book
Language:English
Published: Farnham, Surrey ; Burlington, VT : Gower, c2009
Subjects:
LEADER 00737nam a2200193 a 4500
001 672687
005 20171111230443.0
008 090212s2009 enka b 001 0 eng d
020 |a 9780566087868 
082 0 4 |2 22  |a 658.8342  
100 1 |a Moss, Gloria 
245 1 0 |a Gender, design, and marketing :   |b how gender drives our perception of design and marketing /   |c Gloria Moss 
260 |a Farnham, Surrey ;   |b Gower,   |c c2009  |a Burlington, VT :  
300 |a xx, 245 p. :   |b ill. ;   |c 25 cm 
504 |a Includes bibliographical references and index 
650 0 |a Marketing   |x Sex differences 
650 0 |a Commercial art   |x Sex differences 
650 0 |a Consumer behavior 
952 |a GR-ThIHU  |b 59cc1de46c5ad13446f80b9b  |c 998a  |d 945l  |e 658.8342 MOS  |t 1  |x m  |z Books