Consumer behavior and marketing strategy

Main Author: Peter, J. Paul
Other Authors: Olson, Jerry, Olson, Jerry C.
Format: Book
Language:English
Published: Boston: Irwin, 1993
Edition:3rd ed.
Subjects:
Item Description:Includes bibliographical references and indexes.
Physical Description:xxvii, 772p.
Bibliography:Περιλαμβάνει βιβλιογραφίες και ευρετήρια
ISBN:0256105677