Quality assurance in marketing: setting action standards for better results/
| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
London:
McGraw-Hill,
c1994
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| Series: | McGraw-Hill marketing for professionals series
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| Subjects: |
| Physical Description: | xiv, 375 σ. |
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| Bibliography: | Περιλαμβάνει ευρετήριο |
| ISBN: | 0077078764 |