Contemporary marketing/

Main Author: Boone, Louis E.
Other Authors: Kurtz, David L.
Format: Book
Language:English
Published: Fort Worth: Harcourt College Publishers, c2001
Edition:10th ed.
Series:The Dryden press series in marketing
Subjects:
Physical Description:xxxiii, 619 σ. : εικ.
Bibliography:Περιλαμβάνει βιβλιογραφίες και ευρετήρια
ISBN:0030314038