Marketing /
| Main Author: | |
|---|---|
| Format: | Book |
| Published: |
Boston:
Irwin McGraw-Hill,
c2000
|
| Edition: | 6th ed. |
| Subjects: |
| Item Description: | Roger A. Kerin, Steven W. Hartley, William Rudelius |
|---|---|
| Physical Description: | xxxii, 736 p. : ill. (some col.) ; 27 cm. + 1 cd-rom |
| Bibliography: | Includes biliography and index. |
| ISBN: | 0073656453 |