Markstrat 3: : the strategic marketing simulation/

Main Author: Larreche, Jean Claude
Other Authors: Gatignon,
Format: Book
Published: [s.l.] : South-Western College Publishing, c1977, 1984, 1990, 1997
Subjects:
Item Description:Revised edition of: MARKSTRAT.
Physical Description:xii, 210 p. : : ill. ; ; 28 cm. + + 2 diskettes
Bibliography:Includes index.
ISBN:0538867590