Crossing the chasm /

Main Author: Moore, Geoffrey A
Other Authors: McKenna, Regis
Format: Book
Published: Oxford: Capstone Publishing, c1999
Edition:2nd ed.
Subjects:
LEADER 00805nam a2200241 a 4500
001 602108
005 20171111230347.0
008 050303s1999----gr er 000 0 Eng-d
020 |a 1841120634 
040 |a GR-AtNTU  |b gre 
082 0 |2 22  |a 658.8 MOO 
100 1 |a Moore, Geoffrey A 
245 1 0 |a Crossing the chasm /  |c Geoffrey A. Moore ; ; foreword by Regis McKenna 
250 |a 2nd ed. 
260 |a Oxford:  |b Capstone Publishing,  |c c1999 
300 |a xxi, 211p. :  |b ill. ;  |c 23 cm 
500 |a Reprinted 2000 (twice), 2001 (twice), 2002. 
504 |a Includes index. 
650 1 0 |a Selling  |x High technology 
650 1 0 |a High technology  |x Marketing 
650 1 0 |a Technological innovations  |x Marketing 
700 1 |a McKenna, Regis 
952 |a GR-AtNTU  |b 59cc16706c5ad13446f6b8dd  |c 998a  |d 945l  |e 658.8 MOO  |t 1  |x m  |z Books