New products management /
| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Published: |
Boston:
Irwin/McGraw-Hill,
c2000
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| Edition: | 6th ed. |
| Series: | Irwin/McGraw-Hill series in marketing
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| Subjects: |
| Item Description: | International edition |
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| Physical Description: | xxv, 534 p. : 23 cm. |
| ISBN: | 0070275521 |