International business : the new realities /
| Main Author: | |
|---|---|
| Other Authors: | , , , |
| Format: | Book |
| Language: | English |
| Edition: | Third edition, global edition. |
| Subjects: |
Table of Contents:
- Foundation concepts
- The environment of international business
- Strategy and opportunity assessment
- Entering and operating in international markets
- Functional area excellence.